About Us
Women Elevating Women
An inclusive global community of multicultural women entrepreneurs, CEOs, and professionals — scaling from six figures to $1M and beyond through strategy, sisterhood, and the 5 Pillars of Success.
Why W.E.W.
Where Leaders Build Capital
Vision
To build the infrastructure where leaders don't wait for capital — they become it.
Mission
To engineer economic pathways that convert relationships into capital, access into opportunity, and leadership into scalable outcomes.
How We Do It
Through the 5 Pillars of Scale: Collaborate, Connect, Communicate, Courage, Cultivate.
Because scale does not come from more effort. It comes from alignment, proximity, and execution.
Why W.E.W.?
The Experience
The WEW experience is not an event. It is a structured environment for scale.
Most entrepreneurs and executives don't struggle because they lack talent or effort — they struggle because growth requires access to systems that were never placed inside. WEW changes the environment.
We built an economic ecosystem where preparation, positioning, and proximity work together to produce measurable outcomes.
At the center of this ecosystem is our spine — the WEW Capital STACKS.
Since March 2018
WEW, a Global Network for Collective Growth
That brings together women business owners and entrepreneurs from around the world. Since its inception in March 2018, our organization has shone brightly as a guiding light for women in the business world. Drawing inspiration from the demonstrated achievements of Women Entrepreneurs and Executives, WEW introduces five foundational pillars for success: Connect, Collaborate, Communicate, Courage, and Cultivate. These principles form the strong foundation of our strategic partnerships, designed to elevate businesses and provide caring support for your professional growth journey.
Our Framework
The 5 Pillars of Success
Proven strategies for business growth and personal elevation — the foundation of every W.E.W. program and experience.
Collaborate
Together we are stronger.
WEW unites driven founders to leverage collective strengths, amplifying each other's successes through synergistic partnerships.
Communicate
Effective communication is the cornerstone of success.
WEW amplifies each member's brand and voice, providing targeted platforms and marketing opportunities that ensure each story resonates far beyond our ecosystem.
Connect
Success is measured in relationships.
WEW fosters meaningful relationships among women entrepreneurs, creating a supportive ecosystem for shared ideas, resources, opportunities, and connections.
Cultivate
Growth is an ongoing process.
WEW nurtures long-term, sustainable growth by equipping women entrepreneurs with the tools, guidance, and support needed to flourish.
Courage
You are your superpower.
WEW empowers members to safeguard both the health and wealth of their business and personal life, embracing bold steps that propel them forward with confidence.
How Leaders Build Capital
The Capital STACKS
Six interlocking stacks that turn access, intelligence, and relationships into measurable scale.
Institutional Capital Stack
Institutional Capital builds durability. It moves WEW from opportunity to structured access.
Technical Capital Stack
Technology is the new capital. Without technology, capital scale collapses.
Relational Capital Stack
Relationships are not social currency. Relationships are economic currency when structured intentionally. This is WEW’s Bridge to Scale.
Financial Capital Stack
It’s necessary, but it’s only one layer of scale. WEW seeks alignment with Global Banks.
Knowledge Capital Stack
Intelligence without translation is noise. Knowledge capital turns insight into execution.
Global Expansion Stack
If WEW is not thinking globally, we will shrink domestically.
Our Methodology
The W.E.W. Doctrine
The Pillars are the heartbeat. The Stacks are the spine. Together they form the structure that converts movement into momentum, and relationships into capital.
The Heartbeat
The 5 Pillars of Scale
Collaborate, Connect, Communicate, Courage, Cultivate. The principles that drive how WEW members show up, lead, and grow.
The Spine
The Capital STACKS
Institutional, Technical, Relational, Financial, Knowledge, Global Expansion. The infrastructure that turns leaders into their own capital.
Leadership
Betty Hines
Strategic Business Connector · Award-Winning Business Strategist
Certified Advanced Facilitator
Betty Hines is a Strategic Business Connector, an award-winning Business Strategist, and a Certified Advanced Facilitator with a legacy of elevating women entrepreneurs and executives into scalable success.
With over 40 years of experience, Betty has worked directly with women leading companies with revenues ranging from $10 million to billion-dollar enterprises. Her background as a former C-suite executive, entrepreneur, and consultant gives her a unique lens to guide high-performing women through complex growth stages.
In 2025, Betty received the President Biden Lifetime Achievement Award, a testament to her unwavering commitment to economic empowerment and women's business leadership.
She is a longtime leader within the Women Presidents Organization (WPO), serving as Chair of the Platinum III Chapter and Board Director. Under her leadership, W.E.W. has partnered with WPO to launch the Entrepreneurial Women of Impact Awards (EWOI), sponsored by JPMorgan Chase — recognizing outstanding women of color business owners across North America.
Our Team
Meet the Team
Betty Hines
CEO & Founder
Tiana Ligon
COO/CFO
Arron Pighee
Lead Graphic Designer
Allison Lewis
Social Media Manager
Advisory Council
W.E.W. Advisors
A distinguished group of leaders, executives, and entrepreneurs guiding the vision and growth of W.E.W.
Tiana Ligon
Dr. Angela Marshall
Erica Dobbs
Gloria Freeman
Tracy Balazs
Kim Folsom
Alicia Lyttle
Marvin Dickerson
Kathie Okun
Raoul Davis
Dierdre Windsor
Asma Ishaq
Denise Smith
Jenny Zhu
Phyllis Newhouse
Tiana Clubb
Ready to Join the Movement?
Become part of a global community of women who are scaling businesses, building legacies, and elevating each other.